Networks, reputation & superconnecting
Field notes on the ideas behind the app — how real reputation gets built, and why quality beats a bigger contact list.
The first ten minutes
Most apps open on an empty feed and a plea to invite friends. Your first ten minutes here are built to give you something useful right away.
Log one meeting and watch it compound
The whole app grows out of a single action: logging one conversation. Here's what that first entry sets in motion.
Start with five, not five hundred
Most apps demand your whole address book on day one. A small, real network beats a giant, dead one — here's why we start small.
Reputation you earn, not claim
How Expertise DNA turns hundreds of small, consent-based signals into a picture of what you're truly great at.
Networking without the ick
Networking feels gross because most tools are built for extraction. Built around consent and generosity, it changes the whole feel.
Your network has a half-life
Every relationship cools without attention. The skill is knowing which ties have gone cold — and are worth a nudge.
The friend-of-a-friend is your most underused asset
Cold outreach converts at about 1%. A warm intro through one shared connection changes everything.
Be a superconnector, not a collector
Why the value of a network is measured by the gaps you bridge — not the number of names you hold.